Top 8 Beauty Salon Marketing Tips

The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There are an abundance of beauty salons all vying for the attention of a captive audience, all hoping to stand out from the crowd. So how exactly do you go about it? Well, firstly it is important to define your market, and much of this starts with branding.

Establishing A Brand

Your immediate clientele should be those in the local area, say those in a five-mile radius from your shop. Target locally first and you’re likely to get a wider appeal simply through word of mouth and clever online marketing. But how do you decide how to target these people? Well, consider who your business is aimed at. If you’re a young, trendy salon then your brand should reflect that, with a bright colour scheme and heavy online presence. If you’re aiming at an older generation then you may consider a gentle colour palette and restful graphics so you don’t scare them off. Asking important questions before you begin the marketing of your business will make it easier to tailor to the right people. Use a site like coolors.co to come up with unique colour schemes.

Offline Networking

Once you’ve decided who you are aiming at, it is a good idea to see what other businesses in the local area are also aimed at your target audience. If you’re a beauty salon you are likely to find that those in the wedding industry, for example, florists, hairdressers and wedding dress retailers are likely to have some crossover with your clientele if you are aiming at those in the 20+ age range. If you are aiming for a very young, trendy market, it may be that your clients also frequent contemporary clothing retailers in the local area.

The key here is to contact these local businesses that may have similar customers and try to create a mutually beneficial arrangement where you promote their business and they promote yours. This may be through the use of calling cards or special offer leaflets by the other party’s till. Or you may both have a huge following on Instagram, so creating a combined makeover with a local hairdresser and promoting the pictures online may be of huge benefit to both of you. It’s all about discovering what works well for your business.

Read more on... Top 8 Beauty Salon Marketing Tips

Author: Anna Emslie